Ways to Make Your Resto’s Website Appealing to Spanish Customers
Did you know that there are roughly 37 million people who speak Spanish that are living in the US now? What this implies is that those who have websites such as a restaurant website need to think about how their website will appear to these customers. This number represents a big marketing opportunity for you that you can capitalize if you take steps to do so. You wouldn’t want to lose this market to other restaurants, won’t you?
One of the ways by which you can capitalize on this market is to make your website Spanish-friendly. This means that those who speak Spanish will feel at home whenever they visit your website. Read on to find a few ways by which you can do that.
Of course the first thing that you need to do is to take steps to make sure that the content in your website can be translated to Spanish. If you cannot achieve a full translated website then you can choose to have the essential parts translated. This would include the contact details and the menu of the restaurant.
But if you can find a way to do so it is best that you have the option in your website to be fully translated. What you can do is to structure your website in a way that when the Spanish customer clicks on their flag the page becomes Spanish then.
After taking care of the content you also need to take care of using the language of the Spanish for the purposes of SEO. You can achieve this by making use of hreflang tags. You also need to think about how the website is built. If you cannot make your website have the option of being fully translated then you can just opt to have a Spanish sister website. You can see some examples of this kind of sites on the internet.
The second thing that you have to consider for your Spanish customers is the use of euphemisms and idioms. Some of these are not translated well when translated in Spanish.
The third thing is making sure you have bilingual links in your website. If you want you can just choose the top-level links in your website to be bilingual. This will allow the Spanish customers to be able to navigate easily in your website.
An example of a top-level link that needs to be bilingual is the local hoteles that people can stay at after eating at your restaurant. Clicking on this link would direct them to the website of different hoteles. You can tie up with hoteles for advertising revenue. When the hoteles are booked from your website you will earn something from that. There are many hoteles who tie up with other websites in this manner.
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